Jool Baby returns to ABC Kids Expo with new product lineup

By AI, Created 9:56 AM UTC, May 20, 2026, /AGP/ – Jool Baby is heading back to the ABC Kids Expo in Las Vegas for its third year as an exhibitor, using the May 13-15 trade show to debut new nursery, diapering, bath, on-the-go and potty training products. The brand is also giving attendees early looks at summer and fall launches while expanding its presence with booth demos and expo sponsorships.

Why it matters: - Jool Baby is using one of the juvenile products industry’s biggest trade shows to push new products directly to retailers, distributors and other buyers. - The company’s launch mix shows where it sees demand: diapering, nursery, bath, travel and potty training. - The expo appearance also signals Jool Baby’s effort to strengthen its profile as an omnichannel baby and child brand.

What happened: - Jool Baby is returning to ABC Kids Expo 2026 at Mandalay Bay Resort & Convention Center in Las Vegas as an exhibitor for the third year in a row. - The ABC Kids Expo runs May 13-15, 2026, and is organized by All Baby & Child Corporation. - Jool Baby will staff Booth #1531 with product experts offering demos and guidance across the product range. - Founder and President Judah Bergman and CEO Isaac Sultan will attend the booth to meet attendees. - Jool Baby is sponsoring the expo’s lanyards and registration stations.

The details: - The diapering lineup includes the SmartWave Plus Touch-Free Diaper Pail, which opens with a wave, uses a double-seal odor trapdoor, includes wood-look accents and a lavender-scented deodorizer, and works with Jool Baby liner refills or standard kitchen bags. - The Firefly Wipes Dispenser with Built-In Nightlight offers one-handed operation and a soft nightlight for late-night changes. - The Tag Along Diaper Caddy is a summer sneak peek with six exterior pockets and a removable pouch. - The nursery section includes three summer sneak peeks. - The Nova Nature Smart Bassinet uses cry detection to trigger soothing motion automatically and offers Bluetooth and touchscreen controls for motion, speed, lullabies and nature sounds. - The Nova Nature 2-in-1 Bouncer & Swing uses a side-to-side motion sensor-activated sway and can lock into a stationary bouncer position. - The Huddle 2-in-1 Booster & Floor Seat works as a rubber-grip floor seat and a dining booster with adjustable straps, a 3-point harness and a carry handle. - The Fold ‘n Store 3-Stage Baby Bathtub with Thermometer grows from newborn to toddler use through three configurations and folds flat for storage or travel. - The Relay Diaper Bag Backpack includes organized compartments, airflow shoulder straps and stroller attachment straps. - The Passport Pro Folding Travel Potty Seat with Splashguard is an updated award-winning product that folds to under 10 oz, fits most toilets with suction-cup security and includes a silicone splashguard. - The 2-in-1 Folding Travel Potty converts between a standalone chair and a folding toilet seat adapter and packs into an included travel bag. - The Milestone 4-in-1 Potty Training System with Urinal includes a floor potty, a 3-position urinal attachment, a toilet training seat and a step stool that doubles as the base. - The Milestone system is compatible with Jool Baby Potty Liners. - Jool Baby says the brand has grown from a fledgling e-commerce startup into a rapidly expanding omnichannel leader with patented parenting products. - Jool Baby was founded in 2017. - The company’s lineup also includes baby swings, safety products, bath products and bath toys. - Jool Baby products are sold at Target, Walmart, Babylist, Meijer, Amazon.com, TikTok Shop and joolbaby.com.

Between the lines: - The product rollout leans heavily on convenience features such as hands-free operation, compact storage and travel-friendly design. - The summer sneak peeks suggest Jool Baby is using the expo to build anticipation beyond the immediate show floor. - Bergman and Sultan are positioning the company around family experience, technology-forward design and community giving. - Sultan said, “Every generation should pull the next one up,” adding that giving back is a responsibility and privilege.

What’s next: - Jool Baby will showcase the new products and collect feedback from attendees during the May 13-15 expo. - The company is also teasing additional summer and fall arrivals across categories. - Continued retail expansion may follow if the expo helps convert buyer interest into new placements.