Audfly says InfoComm talks are shifting toward directional audio deployment

At InfoComm 2026 in Las Vegas, Audfly says interest in directional audio is moving from booth demonstrations to real deployment planning as AV buyers focus on zoning, privacy and AI-driven interactions. The company is showcasing its screen-based audio and privacy tools as commercial spaces look for tighter sound control.

Why it matters: - Audfly says directional audio is moving from a niche technology to a mainstream AV design consideration. - The shift matters for commercial spaces that need clearer sound, less spillover, and more private interactions without adding acoustic clutter. - The trend also ties into broader demand from AI interfaces, digital signage, open-plan workplaces, and immersive environments.

What happened: - On the second day of InfoComm 2026, Audfly said conversations at Booth C9870 moved from product demonstrations to deployment planning. - The company said integrators, consultants, AV designers, and technology buyers returned with project requirements and application-specific evaluation needs. - InfoComm 2026 runs through June 19 at the Las Vegas Convention Center. - Audfly is showing its directional audio lineup at Booth C9870.

The details: - Audfly highlighted directional audio use cases in museums, transportation hubs, retail spaces, experience centers, open-plan workplaces, public service facilities, and shared commercial environments. - The company said directional audio concentrates sound into defined listening zones and reduces spillover into adjacent areas. - On-site demos let attendees move between active listening zones and nearby quiet zones to hear the zoning effect. - Audfly pointed to three main demand drivers: acoustic zoning, precision listening, and intelligent audio interfaces. - The company said AI-powered services, interactive kiosks, and self-service systems are increasing demand for localized and private audio interactions. - A featured product was Focusound Screen®, a transparent directional audio film that turns displays into embedded sound zones. - Audfly said Focusound Screen® delivers audio from the screen surface without external speaker hardware. - The solution is aimed at digital signage, interactive displays, and AI-enabled terminals. - Audfly also showcased its SS1 Audio Privacy Device for protecting confidential speech and sensitive communications in exposed environments. - The company said its portfolio includes directional speaker systems, display-integrated audio technologies, modular sound emission and capture solutions, and OEM/ODM platforms. - Audfly said it holds more than 450 patents in directional audio and acoustic engineering. - Audfly is headquartered in Suzhou, China.

Between the lines: - The booth traffic suggests buyers are now evaluating directional audio as infrastructure, not just a novelty demo. - That could give the category a stronger role alongside displays, networking gear, and control systems in future AV builds. - The emphasis on privacy and AI interactions shows the market is looking for sound management that fits both user experience and operational needs.

What's next: - Audfly said it will continue live demonstrations of the Focus Series directional speakers, Focusound Screen®, integrated directional audio modules, and the SS1 Audio Privacy Device through the end of InfoComm 2026. - The company expects continued interest as more visitors move from awareness to implementation planning. - Audfly is positioning directional audio as a foundational element in next-generation smart spaces.

The bottom line: - Audfly is betting that directional audio is entering a deployment phase, with commercial AV buyers now focused on where precision sound can solve real-world zoning and privacy problems.